The Primark success story began in 1969 when their stores opened first under the name of “Penneys” in Mary Street, Dublin. Soon four more Penneys were added in the Greater Dublin area. Systematically they carved out their market share with their unique combination of fast fashion and lean operations.
Primark takes over Ireland – by Way of Penneys
Early in 1971 the first store was opened in Cork and before the year had gone by a total of 11 stores were present in Ireland and 1 in Northern Ireland. By 1973, 9 more stores were added in Ireland. Also in 1984, the first multiple acquisition took place with the purchase of 5 Woolworth stores in Ireland.
From 1984 to 1994 a further 12 Primark stores were added in Ireland, which brought up a total of 34 stores in Ireland alone. A major flagship store was purchased in 1992, a 50,000 sq. ft. unit in O’Connell Street, Dublin, taking over BHS. In 2000, the company acquired eleven of C & A’s stores and in 2001, a 40,000 sq ft store opened in Blanchardstown, Dublin.
As the chain took over thirty years to make an impact among other European towns and cities, Ireland now sports a very impressive 38 stores. The overall total of stores now reached 232 stores all over Europe from the humble beginnings in Ireland back in 1969.
Learning How to Discover the Brand Online
An amazing offline and now also online success story of a company that had adjusted to the new requirements of the markets and the new needs of their fashion conscious customers – men, women and children as well as a whole range of beautiful accessories for the home.
43 years of unparalleled success in an ever increasing competition in the low priced fashion business, Primark has made their mark where price and latest fashion make for a balanced business plan and a satisfying shopping experience of their many clients.
And not only the clients are happy, but the store is also hiring staff to further expand, a clear indication that the ongoing success of Primark is based on very sound business practices in an economy climate that still presents difficulties for many. Check out their current job offers to access further information on career paths, rewards and benefits offered by the company’s training programs.
The company is looking forward to observing the further successful development of Irish territory, as well as all their associated subsidiaries, vendors, and communities.